KWEICHOW MOUTAI(SH:600519) Xin Lang Cai Jing·2026-01-29 00:20Core Viewpoint - The prices of Feitian Moutai and Zodiac Moutai have been rising, with the 25-year Feitian Moutai bottle price returning to 1600 yuan, driven by seasonal demand and company policies to stabilize prices [2][11]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian Moutai original box priced at 1590 yuan (up 35 yuan) and the 25-year Feitian Moutai original box at 1600 yuan (up 35 yuan) [2][12]. - The 23-year and 24-year Feitian Moutai also saw price increases, indicating a general upward trend in Moutai pricing [11][12]. Market Dynamics - The price increase is attributed to Moutai's proactive measures to control supply and stabilize prices, combined with heightened demand during the festive season [5][14]. - Retail prices for Feitian Moutai have risen to around 1700 yuan per bottle, with reports of significant sales volume due to pre-holiday demand [5][13]. Consumer Behavior - There are reports of shortages for Zodiac Moutai, with some retailers advising consumers to purchase quickly due to anticipated price increases before the holiday [5][13]. - Consumers have expressed concerns over delayed deliveries from the iMoutai platform, prompting the company to expand its shipping locations to improve logistics [15]. Stock Performance - Despite the rising prices of Moutai products, the stock price of Kweichow Moutai (600519.SH) has been underperforming, with a decline of 3.88% year-to-date and a notable drop of over 6% during a nine-day streak of losses [16][17]. - Analysts suggest that the white liquor industry may stabilize and recover, with expectations for steady sales during the upcoming Spring Festival [16].