韩束媒体开放日：23年发展背后的研发与生产实践

Core Viewpoint - The article discusses the competitive landscape of the Chinese beauty market, highlighting how domestic brands like Han Shu are transitioning from short-term strategies to long-term capabilities in response to changing consumer preferences and increasing competition from international brands [1][3]. Group 1: Company Development and Strategy - Han Shu has achieved a user base of over 100 million and emphasizes long-term development through self-research and production, contrasting with the common reliance on marketing and outsourcing among many domestic brands [1][3]. - The company established a large-scale R&D center overseas in 2016 to integrate global cutting-edge technologies into its product capabilities [5]. - Han Shu's annual R&D investment has exceeded 100 million yuan since 2021, projected to reach 180 million yuan in 2024, accounting for 2.7% of its revenue [5]. Group 2: Innovation and Production - Han Shu has developed an "open innovation R&D platform" and collaborates with various universities and hospitals to enhance its research capabilities [5][7]. - The company has invested over 1.2 billion yuan in its smart factory, which features AI-driven automation and a comprehensive quality control system [8][9]. - The integration of R&D and production processes ensures product consistency and quality, with multiple testing stages for each batch [9]. Group 3: Market Expansion and Product Strategy - Han Shu is expanding its product range from skincare to a full category of beauty products, aiming to balance quality and accessibility for a broader consumer base [10][11]. - The brand is innovating by introducing advanced anti-aging technologies and new product lines to meet the demands of an evolving market [10]. Group 4: Social Responsibility and Industry Influence - Han Shu is building a brand philanthropy system and plans to engage in scientific communication and industry standard development, transitioning from a market participant to a rule-maker [12][13]. - The company aims to enhance its brand value and consumer trust through long-term social contributions and industry leadership [14][17]. Group 5: Long-term Development Framework - The article outlines three stages of Han Shu's long-term development: foundational building, systemic efficiency and market coverage, and value leadership through industry influence and social responsibility [15][16]. - The company's approach emphasizes the importance of sustained investment and systematic capability building to ensure competitive advantage in the beauty industry [17].