3 6 Ke·2026-01-29 01:07Core Viewpoint - The collaboration between TCL and Sony marks the end of the Japanese television era and signifies the rise of the Chinese television industry on a global scale [2][3][10]. Group 1: Company Collaboration - TCL and Sony have signed a memorandum of understanding to establish a joint venture, with TCL holding 51% and Sony 49%, focusing on global operations of Sony's television and home audio businesses [2][3]. - The joint venture is expected to begin operations in April 2027, pending regulatory approvals [3][4]. - This partnership aims to leverage Sony's expertise in audio-visual technology and TCL's strengths in display technology and cost control to create innovative products [6][11]. Group 2: Market Dynamics - The global television market is projected to see a total shipment of 220 million units in 2025, with TCL expected to ship approximately 30.4 million units, capturing a market share of 13.8% [6][11]. - Sony's television market share has significantly declined to about 1.25% in China, indicating a shift in consumer preferences and market dynamics [10][11]. - The competition in the television market is increasingly dominated by Chinese brands, with TCL and Hisense gaining substantial market shares, particularly in Japan [18][19]. Group 3: Industry Trends - The Japanese television giants have been gradually exiting the market, with significant sales and transfers of their businesses to Chinese companies over the past decade [17][19]. - The shift from traditional television to smart home integration is evident, as consumers increasingly seek multifunctional and aesthetically pleasing devices [27][30]. - The future of television is evolving towards becoming a central hub for smart home technology, with a focus on user experience and integration into daily life [29][30].