Bei Jing Shang Bao·2026-01-29 02:03Core Viewpoint - Starbucks reported strong growth in the Chinese market for Q1 of fiscal year 2026, with revenue increasing by 11% to $823.4 million [1] Revenue and Sales Performance - Same-store sales increased by 7%, driven by strong performance in business district locations, breakfast hours, and lower-tier cities [1] - The growth in average transaction value was attributed to the strong performance of merchandise and food categories [1] Profitability and Operational Efficiency - The operating profit margin for stores continued to improve quarter-over-quarter, primarily due to robust same-store growth and ongoing efforts to enhance operational efficiency [1] Store Expansion - In Q1, Starbucks entered 13 new county-level cities, bringing the total number of stores to 8,011 across 1,103 county-level cities, representing a year-on-year growth of 4% [1] - New store sales performance consistently exceeded the average, with over half of the new stores located in lower-tier cities or special business districts [1]