从海外代工到越南建厂，再到集群式海外投资，佩蒂的33年全球化之路｜出海踏浪者

Core Viewpoint - Petty Animal Nutrition Technology Co., Ltd. has successfully expanded its operations internationally, establishing significant production bases in Cambodia, Vietnam, and New Zealand, capitalizing on the growing global pet market and adapting to changing trade environments [1][2][3]. Group 1: Company Growth and Strategy - Petty started as an OEM in the early 1990s, recognizing the potential of the pet market in the U.S. while domestic awareness of pets was minimal [3]. - The company developed China's first pet chew product, leveraging low-cost raw materials and gradually increasing its R&D investment to create customized products for different pet needs [3][4]. - By 2022, Petty's overseas export scale reached approximately 940 million yuan, nearly double that of its domestic exports, showcasing its successful international expansion [4]. Group 2: Supply Chain and Production Adaptation - Petty established its first overseas production base in Uzbekistan in 2011, which became a core raw material supply source, and later expanded to Vietnam in 2013, where exports grew from 6 million yuan in 2014 to 180 million yuan in 2017 [4]. - The company faced challenges in adapting local labor practices in Vietnam, initially encountering resistance to its piece-rate pay system, which was resolved by demonstrating productivity benefits through Chinese workers [5][6]. - Petty implemented various incentive measures, such as production competitions, to enhance worker motivation and productivity, resulting in a predominantly local workforce in its Vietnamese factory [6]. Group 3: Investment in Cambodia - Petty chose Cambodia for its new production base due to lower land and labor costs, a stable political environment, and favorable tax incentives, including up to nine years of income tax exemption [10][11]. - The establishment of the Bork Economic Zone included significant infrastructure improvements, such as a dedicated power supply and water reservoir, to support industrial operations [11]. - The economic zone aims to create a complete industrial ecosystem by selectively attracting related upstream and downstream enterprises, thereby enhancing the overall competitiveness of the region [13].