重回1600元关口！飞天茅台价格全线上涨

Core Viewpoint - The price of Feitian Moutai continues to rise, with the 25-year Feitian bottle price returning to the 1600 yuan mark, driven by seasonal demand and company policies to control supply [1][4]. Price Trends - As of January 28, 2026, the wholesale prices for various Moutai products have increased, with the 26-year Feitian original box priced at 1590 yuan (up 35 yuan), and the 25-year Feitian original box at 1600 yuan (up 35 yuan) [1][2]. - The 23-year and 24-year Feitian products also saw price increases, with the 23-year original box now at 1820 yuan and the 24-year original box at 1750 yuan [2]. Market Dynamics - The classic version of the Zodiac Horse Moutai has experienced a price increase for three consecutive days, totaling a rise of 400 yuan per bottle, influenced by previous packaging errors that led to speculation in the secondary market [3]. - Retail prices for Feitian Moutai have reportedly risen to around 1700 yuan per bottle, with significant demand observed due to the upcoming holiday season [3]. Company Strategy - Industry expert Xiao Zhuqing noted that the recent price increases are largely due to Moutai's proactive measures to control supply and stabilize prices, particularly in light of seasonal demand during the Spring Festival [4]. - Moutai's strategy includes pausing shipments and reducing non-standard products to stabilize market sentiment, indicating a focus on policy intervention rather than purely market-driven demand [4]. Stock Performance - Despite the rising prices of Feitian Moutai, the stock price of Kweichow Moutai (600519.SH) has been underperforming, with a notable decline of over 6% during a nine-day losing streak, resulting in a market capitalization loss exceeding 100 billion yuan [7][8]. - Analysts from CITIC Securities and Guotai Junan suggest that the white liquor industry may stabilize and recover, with expectations for steady sales during the upcoming Spring Festival [7].