2030年交易总额突破2.5万亿元！浙江出台指导意见

Core Viewpoint - The Zhejiang Provincial Government aims to accelerate the high-quality development of professional markets, targeting a total annual transaction volume exceeding 2.5 trillion yuan by 2030, establishing a "4630" development structure with four trillion-level markets, six five-hundred-billion-level markets, and thirty hundred-billion-level markets as the backbone [2][3]. Overall Goals - The strategy emphasizes differentiated paths for market transformation and upgrading, with a focus on achieving a total annual transaction volume of over 2.5 trillion yuan by 2030, and establishing a structured market hierarchy [3]. Key Tasks Quality Improvement - Implement targeted strategies for market enhancement, ensuring that local governments develop tailored plans without large-scale demolitions [4]. - Integrate professional market planning with urban development and logistics to improve infrastructure [4]. - Establish a robust regulatory framework for business operations, including intellectual property protection and credit management [4]. Industry Collaboration - Strengthen the connection between professional markets and modern industrial systems, promoting collaboration with leading enterprises [5]. - Enhance service offerings to meet the needs of market operators, including quality certification and supply chain support [5]. - Foster brand development by creating regional public brands and supporting flagship stores [6]. Experience-Oriented Markets - Upgrade hardware facilities in professional markets to improve overall aesthetics and safety [7]. - Promote the integration of commerce, tourism, and culture to create comprehensive consumer experiences [7]. Digital Empowerment - Encourage the transition to full digitalization in professional markets, including online transactions and smart operations [8]. - Support the development of online and offline integration strategies, including digital marketing initiatives [8]. International Market Expansion - Develop new foreign trade models and support businesses in international markets through collaborative efforts [9]. - Establish overseas service networks to facilitate market expansion in regions like the Belt and Road Initiative countries [9]. Market Optimization - Support the transformation of underperforming markets through land use changes and mergers [10]. - Guide the orderly relocation of markets that do not meet safety or regulatory standards [10]. Policy Support - Enhance financial support through government investment funds and new financial tools to promote market development [11]. - Strengthen land policies to facilitate the renovation and expansion of underutilized commercial spaces [11]. - Promote talent development through educational partnerships and training programs in relevant fields [12].