Amazon layoffs: Who is Colleen Aubrey, AWS Vice President at the centre of ‘Project Dawn’ email storm? Here's what her note to employees read
AmazonAmazon(US:AMZN) The Economic Times·2026-01-29 03:20

Core Viewpoint - Amazon is set to cut 16,000 jobs as part of an ongoing effort to streamline operations and improve efficiency, marking its second round of mass layoffs since October 2022 [5][6][8] Group 1: Company Overview - Amazon employs approximately 1.5 million people globally, with around 350,000 in corporate roles [6] - The layoffs are part of a broader initiative referred to as "Project Dawn," aimed at reducing layers of management, increasing ownership, and removing bureaucracy to enhance operational speed for customers [4][8] Group 2: Leadership and Strategy - Colleen Aubrey, Senior Vice President of AWS Applied AI Solutions, is leading the initiative to strengthen the company through these layoffs [4][8] - Aubrey has been with Amazon since 2005 and has previously led Amazon Advertising product teams, contributing to the development of industry-leading ad tech offerings [2][8] Group 3: Layoff Details - The job cuts will affect employees in the US, Canada, and Costa Rica, with notifications to impacted colleagues already completed [4][5] - The recent layoffs follow a previous reduction of approximately 14,000 jobs announced in October 2022 [5][8]

Amazon layoffs: Who is Colleen Aubrey, AWS Vice President at the centre of ‘Project Dawn’ email storm? Here's what her note to employees read - Reportify