Zhi Tong Cai Jing·2026-01-29 05:55Core Viewpoint - Anta Sports (02020) announced the acquisition of a 29.06% stake in the German sports brand Puma for €1.5 billion, which was anticipated by the market, but the actual payment was better than expected [1] Group 1: Transaction Details - The acquisition price of €1.5 billion is viewed positively compared to market expectations [1] - Investors may remain cautious regarding the transaction and its structure [1] Group 2: Financial Impact - The transaction is expected to have a limited impact on the adjusted profit forecasts for 2026 and 2027 [1] - The investment logic for maintaining a "buy" rating on Anta remains unchanged, with a target price set at HKD 95.4 [1] Group 3: Future Outlook - The business turnaround path for Puma is expected to differ from that of Amer Sports or Fila, indicating that significant profit contributions from Puma may take longer [1] - Anta's global expansion plans are likely to continue beyond this transaction, suggesting potential for further acquisitions in the future [1]