魏明乾：市场化运营首年北辰集团五维升级赋能北京科博会

Core Insights - The 28th China Beijing International Science and Technology Industry Expo (Beijing Sci-Tech Expo) will be held from May 8 to 10 at the National Convention Center in Beijing, marking the first time Beichen Group participates as a market-oriented operator [1] - Beichen Group aims to transform the expo from a "display platform" to an "industry empowerment carrier" through five dimensions: marketization, specialization, internationalization, branding, and digitization [1][2] - The current exhibition area has reached 8,118 square meters, with a 46% completion rate in the exhibition recruitment process, featuring participation from major enterprises like AstraZeneca and State Energy Group [1] Operational Enhancements - Beichen Group will introduce a standardized service system from the successful service trade fair to cover the entire process of exhibition recruitment and management [2] - A digital "Smart Sci-Tech Expo" platform will be established for year-round engagement, promoting a green exhibition philosophy to enhance the participant experience [2] - The branding strategy will include upgrading the visual identity system, integrating domestic and international communication channels, and establishing a consulting committee of experts [2] Strategic Goals - The company aims to leverage its position as a leading enterprise in the exhibition industry to promote the integration of innovation, industry, finance, and talent [2] - Beichen Group plans to continue enhancing international recruitment efforts, focusing on Fortune 500 companies and top research institutions, while also inviting professional buyers and investment institutions for precise supply-demand matching [1][2]