Why Puma Could Get the Salomon Treatment After Anta’s Investment

Just hours after Anta Sports confirmed a deal to acquire a 29.06 percent stake in Puma SE for $1.8 billion — a move that will make it the brand’s largest shareholder — market watchers began to speculate about the road ahead. One analyst suspects Puma could get a much-needed amplification in the market under Anta’s guidance. More from WWD “Following this deal, consumers can expect high-profile marketing campaigns for Puma, with new endorsements, as the brand is set to accelerate its revamp around key lif ...