Core Insights - Oriental Selection (1797.HK) reported a total revenue of 2.3 billion yuan for the first half of fiscal year 2026, representing a year-on-year growth of 5.7%. Excluding revenue from the first half of fiscal year 2025 before the spin-off, the revenue increased by 17% [1] - The net profit reached 239 million yuan, with a gross profit of 841.6 million yuan, reflecting a year-on-year growth of 14.5% [2] Revenue and Profitability - The total GMV for self-operated products and live e-commerce business was 4.1 billion yuan, with a significant portion coming from Douyin, while the GMV from the Oriental Selection App accounted for 18.5%, showing a notable increase compared to the same period last year [3] - Self-operated products accounted for approximately 52.8% of total GMV during the reporting period, driven by category expansion and upgrades [3] Product and Service Strategy - The company has launched over 800 self-operated products and implemented 202 customer experience enhancement initiatives, achieving a customer satisfaction rate of 97.83% [3] - Oriental Selection emphasizes strict quality control for both self-operated and partnered products, planning to establish a bi-weekly/monthly quality inspection report mechanism [4] Channel and Brand Development - The company is set to open its first offline experience store in Beijing and has deployed over 40 vending machines in various regions, with some already achieving profitability [3] - Oriental Selection is expanding its live streaming efforts by launching new accounts and recruiting more hosts to enhance brand influence [5] Innovation and User Engagement - The company is focusing on user feedback through community engagement on its app, utilizing data analysis to optimize product offerings [4] - A long-term recruitment plan is in place to attract skilled hosts and professionals, ensuring they are well-trained in product knowledge and brand culture [6]
东方甄选发布26财年中期财报：总营收23亿元同增5.7%，首家线下店将落成