BTIG Analyst Sees Path for Nike Comeback in Greater China Market

Following Nike Inc.’s top leadership changes in China, BTIG analyst Robert Drbul is optimistic about the firm’s strategic approach to the region. Nike a week ago named Cathy Sparks the new vice president and general manager of Nike’s Greater China region. A 25-year Nike veteran who was recently vice president and general manager of APLA (Asia Pacific and Latin America), where she drove consumer-led growth, Sparks will take over from longtime leader Angela Dong, who is leaving the company, effective March 3 ...