火星人：预计2025年净利润为负值

Core Viewpoint - The company Mars is expected to report a negative net profit for the fiscal year 2025, with projections indicating a net profit attributable to shareholders ranging from -370 million to -270 million yuan, compared to a profit of 11.15 million yuan in the same period last year [1] Group 1: Financial Projections - The anticipated net profit for 2025 is projected to be between -370 million and -270 million yuan, a significant decline from the previous year's profit of 11.15 million yuan [1] - The expected net profit after excluding non-recurring gains and losses is forecasted to be between -375 million and -275 million yuan, compared to -2.95 million yuan in the same period last year [1] Group 2: Market Impact - The overall demand decline in the real estate and downstream renovation markets has significantly impacted the company's integrated stove business, leading to a substantial drop in sales orders [1] - The company's overall sales volume did not meet expectations, resulting in a year-on-year decrease in sales revenue [1] Group 3: Operational Strategies - The company continues to strengthen brand building and market investment, which has led to an increase in the sales expense ratio, further affecting net profit [1]