SET looks beyond fiction, backs global reality formats for weekday growth

The shift comes as the channel looks to plug a clear weekday programming gap and reduce its Reality franchises such as Shark Tank India, “We have a large slate of international shows under consideration and are evaluating each one carefully,” said Nachiket Pantvaidya, Chief Content Officer, Sony Entertainment Television, SET Marathi, and Movie Production.SET’s parent, Sony Pictures Networks India, has access to a global IP portfolio owned by Sony Pictures Entertainment’s television arm, which includes esta ...