What tariffs? Toyota hits record sales in 2025, despite Trump's auto levies

Core Insights - Toyota Motor has maintained its status as the world's top-selling automaker in 2025, achieving record sales of 10.5 million units, a 3.7% increase from the previous year, surpassing Volkswagen Group's 9 million units and Hyundai Motor Group's 7.27 million units [1] - The growth in sales was significantly driven by strong demand for hybrid vehicles in the U.S., particularly models like the Prius and RAV4 [1] Group 1 - Toyota's U.S. sales increased by 7.3% to 2.93 million units, despite the imposition of aggressive tariffs by the U.S. government [2] - The company successfully absorbed tariff-related costs instead of passing them onto consumers, focusing on local production and cost controls [2] - Toyota estimated that U.S. tariffs would cost it 1.45 trillion yen ($9.7 billion) in the fiscal year ending March 2026, yet raised its full-year operating profit forecast due to effective cost reductions and strong demand outside the U.S. [3]