21独家｜去年银行理财代销大增，邮储劲增27%超越交行等

Core Insights - The report indicates that by December 2025, the wealth management distribution scale of 11 national banks reached 13.46 trillion yuan, a decrease of 1.05% from November but a 10% increase from the beginning of the year [1] - The growth in wealth management scale is largely driven by the "deposit migration" phenomenon, where customers are shifting their funds from traditional deposits to wealth management products [1][10] - Postal Savings Bank showed remarkable growth with a 27.2% increase, leading among the 11 banks, while China Merchants Bank followed with a 12.2% increase [1][6] Bank Performance - By December 2025, China Merchants Bank led with a wealth management distribution scale of 4.41 trillion yuan, followed by CITIC Bank and Industrial Bank with 1.5 trillion and 1.3 trillion yuan respectively [1] - The ranking of the 11 banks remained relatively stable, with Postal Savings Bank rising from 7th to 4th place by year-end [2] - The overall wealth management distribution scale of the 11 banks grew by 1.22 trillion yuan throughout the year, with a 10% year-on-year increase [8] Factors Driving Growth - The significant growth of Postal Savings Bank's wealth management distribution is attributed to its strategic reforms and expansion of distribution channels, which have broadened its retail business volume [6][7] - The bank's extensive network of approximately 40,000 outlets and a strong customer base have made low-volatility wealth management products attractive alternatives to traditional deposits [6] - The shift in focus from "product sales" to "product configuration" has allowed banks to better serve high-net-worth clients, enhancing their wealth management offerings [7] Market Trends - The average yield of wealth management products fell below 2% for the first time, recorded at 1.98%, yet the number of investors holding these products increased by 14.37% year-on-year [10] - The "deposit migration" narrative remains strong, with banks focusing on deeper market penetration and optimizing customer service to attract more clients [11] - The wealth management market is expected to continue growing, with projections indicating a potential scale of 38 trillion yuan by the end of 2026, reflecting a year-on-year growth rate of around 12% [12]