21独家｜去年银行理财代销大增 邮储劲增27%超越交行等

Core Insights - The report highlights a decline in the scale of bank wealth management sales, with a total of 13.46 trillion yuan by December 2025, down 1.05% from November but up 10% from the beginning of the year [1][7] - Postal Savings Bank showed remarkable growth, leading with a 27.2% increase, while China Merchants Bank followed with a 12.2% increase [1][5] - The overall growth in wealth management sales is attributed to a "deposit migration" trend, where customers are shifting their funds into wealth management products [7][10] Group 1: Bank Performance - By December 2025, China Merchants Bank led with a wealth management sales scale of 4.41 trillion yuan, followed by CITIC Bank and Industrial Bank, both exceeding 1 trillion yuan [1][2] - Postal Savings Bank's rise in ranking from 7th to 4th among the 11 banks indicates a significant shift in market dynamics [2][4] - The total growth in wealth management sales among the 11 banks amounted to 1.22 trillion yuan, with a year-on-year increase of 10% [7][6] Group 2: Factors Driving Growth - The growth of Postal Savings Bank's wealth management sales is linked to strategic reforms and an expansion of distribution channels, with approximately 40,000 outlets enhancing customer reach [5][6] - The shift in focus from "product sales" to "product configuration" aims to cater to high-net-worth clients, which is seen as a crucial strategy for growth [5][10] - The demand for stable, low-volatility wealth management products remains strong, particularly in a low-interest-rate environment, driving customer interest [9][10] Group 3: Market Trends - The report notes a seasonal pattern in bank wealth management, characterized by "quarter-end contraction" and "quarter-beginning recovery," influenced by regulatory requirements [8][10] - Despite a slight contraction in December, the overall wealth management scale showed resilience, indicating strong underlying demand [8][9] - Predictions suggest that the wealth management scale could reach approximately 38 trillion yuan by the end of 2026, with a projected growth rate of around 12% [12]