M&S named UK’s top brand for fourth year in a row

Marks & Spencer has topped the list of the strongest brands in the UK for the fourth year running.The top ten, compiled by YouGov’s BrandIndex tool, shows M&S with an overall index score of 52.7, ahead of Ikea with 45.6.Retailers John Lewis and Boots also made the list, in fourth and ninth place, respectively.M&S CEO Stuart Machin said “We deeply appreciate being named the UK’s Best Brand by YouGov for the fourth year in a row.“This one means a lot, because it’s based on what our customers say about us. You ...