破解供需错配，北大国发院首提“生活经济”

Core Insights - The concept of "life economy" is introduced as a potential driver for boosting domestic demand in China [1][3] - The report indicates that China's economy has entered a phase of "dual circulation and high-quality development," shifting consumer demand from mere availability to quality and personalization [3][4] Group 1: Economic Transition - The traditional manufacturing model focusing on scale and standardization struggles to meet real consumer needs, leading to supply-demand mismatches and low-price competition [3] - The life economy allows consumers to become "product managers," addressing the supply-demand mismatch effectively [3] Group 2: Consumer Engagement - Platforms like Xiaohongshu generate significant consumer data, with over 9 million daily posts and 70 million comments, reflecting real consumer demand [3] - Decentralized algorithms on these platforms enhance the visibility of niche products, benefiting small businesses and individual entrepreneurs [3] Group 3: Brand Collaboration - Brands are increasingly engaging in "co-creation" with consumers to enhance innovation accuracy and reduce market trial costs [4] - Examples include Haier's washing machine developed from user wishes on social media and Lissome's dishwashing machine that underwent 103 iterations based on user feedback [4] Group 4: Policy Support - The rise of the life economy is supported by policy direction and technological innovation, with the 2024 Central Economic Work Conference prioritizing consumption and domestic demand expansion [4] - The emphasis on domestic demand as a leading role in 2025 further provides policy backing for the development of the life economy [4]