进口车去年猛降32%，雷克萨斯却逆势上涨

Core Insights - The import car market in China has been under pressure, with a projected decline of 32% in imports for 2025, totaling 480,000 units, marking four consecutive years of negative growth [2][4] - Luxury vehicles are the mainstay of the import market, while non-luxury imports are experiencing significant shrinkage [3][5] - Lexus stands out with a 2% increase in sales for 2025, reaching 184,000 units, marking a four-year high [6][8] Import Market Trends - The import car volume has seen a consistent decline from 2014's peak of 1.43 million units, with 2024 imports down 12% to 700,000 units [2][4] - Monthly data for 2025 indicates a sharp decline in early months due to price observation, followed by a brief recovery in July, but continued weakness from August to November [4] Sales Performance - Total retail sales of imported cars for 2025 are expected to be 540,000 units, down 33% year-on-year [5] - Luxury brands dominate the import market, accounting for 90.7% of total sales, with significant declines in brands like BMW (down 62% to 64,400 units) and Mercedes-Benz (down 37% to 94,800 units) [5][6] Luxury Segment Analysis - Lexus's sales growth is attributed to timely product adjustments and strong performance of hybrid models, with the ES series and RX series contributing significantly to overall sales [8] - The super-luxury segment has faced declines, with brands like Bentley, Ferrari, and Lamborghini experiencing three consecutive years of sales drops [8][9] Regional Insights - Shanghai has become the leading market for super-luxury imports in 2025, surpassing Tianjin, while traditional affluent areas face significant market pressure [9] Domestic Competition - Domestic brands are increasingly targeting the luxury segment, with models like the Huawei-backed ZunJie S800 and NIO ET9 entering the market, challenging traditional luxury brands [10][12] - The shift in consumer preferences indicates a growing acceptance of domestic luxury vehicles, driven by technological advancements and changing consumer habits [10][12]