八座城市开启试点 美团外卖推出“一镜到底”验真功能

Core Viewpoint - Meituan has launched a "one-shot" video verification feature for new restaurant merchants on its food delivery platform to enhance the authenticity of store operations and combat "ghost restaurants" [1] Group 1: Implementation of the "One-Shot" Video Feature - The "one-shot" video must be continuous and unedited, showcasing the store's exterior, operating environment, kitchen conditions, and qualifications [1] - This feature is currently being piloted in eight cities, including Jinhua, Yinchuan, Qingdao, Harbin, and Guiyang, and will be gradually rolled out nationwide within the year [1] - Non-compliance with the video upload requirements or submission of false videos will result in corresponding actions from the platform [1] Group 2: Regulatory Context - The national standard for food delivery platform recommendations, titled "Basic Requirements for Service Management of Food Delivery Platforms," was released on December 4, 2025 [1] - The standard addresses the issue of "ghost restaurants" by stipulating that merchants must provide a "one-shot" video with store location, and platforms must verify the consistency of location information with merchant licenses [1]