Xin Jing Bao·2026-01-29 11:33Core Insights - The auction for the 11th batch of residential land in Shanghai took place on January 29, 2026, with three plots sold at a total price of 40.18 billion yuan, matching the starting price [1] - The overall market performance for this batch continued the trend from the previous batch, with lower land acquisition enthusiasm from developers due to the traditional off-peak season in January [1] - Analysts expect a gradual release of quality plots in core urban areas after 2026, which may boost land acquisition enthusiasm [1] Group 1: Land Auction Details - The total land area for the three plots is 159,500 square meters, with a total planned construction area of 205,300 square meters [1] - The plots are located in non-traditional hot areas, and the final acquisition prices were in line with market expectations [1] - The specific plot in Songjiang District (SJP0-0107) has a land area of approximately 18,500 square meters and a total planned construction area of 19,400 square meters, with a starting price of 446 million yuan [1] Group 2: Analyst Opinions - The Songjiang Jiuting plot is a rare addition to the residential land supply since 2012, indicating a shift towards upgrading living quality in the area [2] - Despite favorable technical parameters, the small size of the Songjiang plot and its distance from public transport stations may pose challenges for development [2] - The plots in Qingpu District had a total land area of 67,500 square meters and a starting price of 1.799 billion yuan, with the final acquisition by Xiamen Guomao [3] - Analysts noted that the lack of participation from leading developers in the auction indicates a lower competitive environment, leading to expected lower prices [3]