Ciscom Corp Appoints Dave Mathews as Chief Commercial Officer and Sheri Rogers as President of Prospect Media Fueling Continued Advances in AI Powered Media Capabilities

Core Insights - Ciscom Corp. has appointed Dave Mathews as Chief Commercial Officer and Sheri Rogers as President of Prospect Media Group, marking a significant leadership transition aimed at enhancing the company's focus on advanced analytics and AI technologies [1][5][6] Leadership Appointments - Sheri Rogers has been appointed as President of Prospect Media, where she will lead the agency's strategy and operations, focusing on AI-driven analytics and performance media [2][4] - Dave Mathews has been named Chief Commercial Officer of Ciscom, responsible for driving commercial strategy and revenue growth across the company's portfolio [5][6] Strategic Focus - Under Sheri Rogers' leadership, Prospect Media aims to enhance its capabilities in AI-supported audience modeling, predictive measurement, and automated optimization, which are expected to improve return on advertising spend (ROAS) and reduce operational friction for clients [3][4] - The leadership changes are intended to position Prospect Media at the forefront of data, media, and technology, leveraging a 28-year analytics foundation to deliver high-impact solutions [4][6] Company Background - Prospect Media Group is a data-driven integrated media agency serving various sectors, including retail, financial, and pharmaceuticals, optimizing both digital and traditional media channels [7] - Ciscom Corp. focuses on investing in and managing companies within the Information and Communication Technology (ICT) sector, particularly in AdTech and MarTech, targeting small and medium enterprises (SMEs) with proven profitability [8]