2029年中国情绪经济规模将超4.5万亿，多地大力发展情绪经济

Core Insights - The concept of "emotional economy" is gaining traction in various local government reports, highlighting a shift towards consumption driven by emotional value rather than just practical needs [1][2][4] Group 1: Government Initiatives - Local government reports from regions like Chongqing, Hubei, and Jiangxi emphasize the development of new consumption models such as emotional economy, silver economy, and cultural economy [1][2] - The Guizhou provincial government aims to adapt to new consumption trends by promoting emotional economy and related sectors, including cultural night markets and youth-oriented products [2][5] Group 2: Market Trends - The emotional economy is characterized by consumers willing to spend on experiences that provide happiness, healing, and a sense of belonging, moving beyond traditional necessities [2] - The market size of China's emotional economy is projected to grow from 2.31 trillion yuan in 2024 to over 4.5 trillion yuan by 2029, indicating a significant upward trend [3] Group 3: Consumer Behavior - Emotional consumption is not limited to younger demographics; a notable percentage of older consumers, such as 49.5% of attendees at a concert, are also engaging in emotional spending [3] - Products like LABUBU toys are becoming popular among young consumers as a means of emotional relief and personal expression [3] Group 4: Recommendations and Future Directions - Suggestions from representatives include creating emotional resonance in products and services, leveraging digital media for cultural expression, and developing a comprehensive emotional economy strategy in Guizhou [4][5]