Ge Long Hui·2026-01-29 12:46Core Viewpoint - Anta Sports has signed a share purchase agreement with the Pinault family (Artémis) to acquire 29.06% of PUMA's shares for approximately €1.506 billion (about ¥12.28 billion), fully funded by the company's cash reserves, positioning Anta as PUMA's largest shareholder and enhancing its global brand portfolio [1][2]. Group 1: Acquisition Details - The acquisition price is set at €35 per share, representing a premium of approximately 63% over PUMA's closing price of €21.5 on January 27 [2]. - The transaction is expected to receive antitrust and regulatory approvals, with a target completion date before December 31, 2026. If conditions are not met, Anta may need to pay €100 million to the seller as a commitment fee [1][2]. Group 2: Strategic Implications - This acquisition is a significant step in advancing Anta's "single focus, multi-brand, and globalization" strategy, leveraging PUMA's strong brand presence in professional and trendy sports sectors to complement Anta's existing brand portfolio [1][3]. - PUMA's historical strengths in soccer, running, and motorsports, particularly in emerging markets like Africa and India, align well with Anta's current brand positioning, enhancing overall market competitiveness [3]. Group 3: Financial Outlook - PUMA's projected revenues for FY2023/24 are €8.6 billion and €8.8 billion, reflecting year-on-year growth of 6.6% and 4.4%, respectively, while net profits are expected to decline by 13.7% and 7.6% in the same periods [2]. - The acquisition is anticipated to improve PUMA's operational performance in China, where its revenue contribution is currently low (approximately 7% for FY2024), with significant growth potential through Anta's established retail model [3]. - Anta maintains a profit forecast for 2025-2027, estimating net profits of ¥130.2 billion, ¥140.1 billion, and ¥155.0 billion, respectively, and sets a target price of HKD 109.21 based on a PE ratio of 20x for 2026 [3].