Fold Chairman and CEO, Will Reeves, Publishes Letter to Fold Customers

Core Insights - Fold Holdings, Inc. aims to position bitcoin as a foundational financial tool for American families, emphasizing ownership, agency, and freedom through its services [1][16][21] Company Overview - Fold is a Bitcoin financial services company that simplifies earning, saving, and spending bitcoin through everyday financial tools [1][23] - The company is publicly traded on NASDAQ under the ticker FLD and holds over 1,500 BTC in its treasury [23] Achievements in 2025 - In 2025, Fold launched more products than ever and improved execution velocity, including a complete rebuild of its credit card program in partnership with Stripe and Visa [3] - The company successfully integrated bitcoin into mainstream American life, achieving visibility through various activations, including billboards in Times Square and partnerships with major retailers like Kroger and Steak 'n Shake [3] - Fold expanded its services to all 50 states and became the only public bitcoin financial services company with a federal trust bank charter through BitGo, enhancing its regulatory compliance [3] Goals for 2026 - Fold plans to simplify its offerings by eliminating Fold+ subscriptions, ensuring all customers have access to an upgraded experience [5] - The company will implement clear and transparent pricing, with zero fees for recurring buys and paycheck conversions, aiming to build trust with customers [6] - Fold is enhancing its custody standards by partnering with a federally regulated national bank, ensuring customer assets are protected by a $250 million insurance policy [7][8] - An upgraded app experience will be rolled out to focus on accumulation rather than distractions [9] - The company will launch a no-annual-fee credit card that offers up to 4% back in bitcoin, designed specifically for bitcoin savers [10] - Fold aims to improve dollar banking services to match the management experience of bitcoin, enhancing accessibility and transfer speed [11] - The company plans to expand partnerships with retailers to integrate bitcoin into everyday life [12] - Fold is committed to supporting families and households, focusing on long-term financial goals [13] - The company will utilize its treasury strategically to align with shareholders and enhance customer rewards [14] - Fold is fostering a high-performance culture to accelerate product development and delivery [15] Market Positioning - Fold is positioning itself to benefit from a generational wealth transition, as younger households increasingly view bitcoin as a foundational asset for their financial future [18][19] - The company is building infrastructure to support this shift, aiming to make bitcoin a trusted and practical financial tool for everyday use [20]