南极电商(002127.SZ)：预计2025年亏损2.5亿元–3.2亿元

Core Viewpoint - The company anticipates a significant loss in 2025, with projected losses ranging from 250 million to 320 million yuan, and a non-recurring loss between 290 million and 360 million yuan [1] Financial Projections - Expected losses for 2025 are estimated at 250 million to 320 million yuan [1] - Non-recurring losses are projected to be between 290 million and 360 million yuan [1] Impairment and Strategic Adjustments - The company plans to recognize goodwill impairment of approximately 280 million to 326.34 million yuan due to strategic business adjustments and changes in market conditions [1] - The impairment is primarily attributed to the underperformance of its subsidiary, Beijing Time Internet Technology Co., Ltd., which has faced intensified industry competition and failed to meet profitability expectations [1] Brand Performance - The "Cartier Crocodile" brand has experienced a decline in revenue, influenced by significant default litigation, which poses additional risks to its associated goodwill [1]