“药食同源”成年货新宠，“清洁标签”取代“零添加”，2026上海食品消费新趋势发布

Group 1 - The core viewpoint of the article highlights a food consumption revolution driven by "new quality productivity," shifting consumer focus from basic sustenance to health and experience in food choices [1] - According to the National Bureau of Statistics, China's per capita consumption expenditure increased from 21,559 yuan in 2019 to 29,476 yuan in 2025, indicating a deep transformation in consumer behavior towards healthier and more experiential eating [1] Group 2 - The report identifies a significant trend in food consumption towards a more refined and scientific pursuit of health, with the market for traditional Chinese medicine in Shanghai exceeding 70 billion yuan and a compound annual growth rate of 15% [3] - The demand for "clean ingredient labels" has become a necessity, leading to a surge in functional products such as low glycemic index (GI) items, with a reported GMV of 170 million yuan for low GI products on Dingdong Maicai, marking an 87% year-on-year increase [3] Group 3 - Technological innovations, such as HPP (High Pressure Processing) technology, are reshaping food product forms, with applications extending from juice to meat products, enhancing quality and safety without preservatives [4] - Food companies are transitioning from merely selling products to offering solutions tailored to diverse consumer scenarios, exemplified by products like individually packaged black pig sausages and convenient tuna sauces [4] Group 4 - The industry is witnessing a shift from "zero additives" marketing to the "clean label" concept, with the China Chain Store & Franchise Association releasing guidelines emphasizing simple, natural ingredients [6] - Retail channels are adopting "clean labels" as a strategic focus, with platforms like Hema and Sam's Club establishing dedicated sections for clean label products, promoting transparency and standardization in the industry [6] - The establishment of the "Shanghai Food New Quality Productivity Hongqiao Alliance" aims to create a collaborative innovation platform for high-quality industry development, involving nearly 30 leading companies [6]