【西街观察】AI+机器人，春节营销站“C位”理所当然

Group 1 - The core idea of the articles revolves around the resurgence of marketing strategies in the tech industry, particularly through the lens of the upcoming 2026 Spring Festival and its associated events like the Spring Festival Gala [1][2] - Major companies such as Tencent and Baidu are making significant investments in marketing, with Tencent distributing 1 billion yuan in red envelopes and Baidu contributing 500 million yuan, indicating a competitive landscape for visibility during the Spring Festival [1] - AI companies are increasingly seeking partnerships for the Spring Festival Gala, with several firms like Yushu Technology and Galaxy General announcing collaborations, highlighting the desire for exposure in a high-profile setting [1][2] Group 2 - The articles emphasize the shift of AI technologies from backend support to becoming central to content, reflecting a broader trend of social integration and technological advancement [2][3] - The Spring Festival serves as a unique platform for AI companies to engage with a vast audience, making it a critical testing ground for public acceptance and understanding of new technologies [2] - There are concerns regarding the ethical implications and social responsibilities of AI technologies as they become more integrated into family-oriented events, raising questions about user experience, interaction quality, and data security [3]