“最长”春节假期来了！国内南北旅游皆火，出境澳新线路热度高

Group 1 - The 2026 Spring Festival holiday is referred to as the "longest Spring Festival holiday," leading to an early surge in the winter vacation travel market across various regions [1] - Family and parent-child travel have become the mainstay of winter vacation trips, with both consultation and registration volumes rising simultaneously in Guangzhou [3] - Travel agencies report that this year's winter vacation registration started early and group formations are quick, with high demand for domestic travel in regions like Northeast China, Hubei, and Beijing, while outbound travel to Australia, New Zealand, and Southeast Asia is also seeing strong bookings [5] Group 2 - Online travel platforms indicate that booking volumes for travel during the Spring Festival holiday have increased by over 30% year-on-year, with the peak booking day being the third day of the New Year, showing a more than 40% increase [7] - There is a notable rise in demand for quality travel experiences during the Spring Festival, with bookings for tours that include cultural performances and intangible cultural heritage experiences increasing by over 40% year-on-year [7]