皇家加勒比加码中国市场 以差异化航线布局“突围”新航季

Group 1 - Royal Caribbean International has announced its new deployment plan for the China mainland market for the upcoming cruise season, focusing on new destinations while enhancing the flexibility of its cruise routes [2] - The "Spectrum of the Seas" will continue to be deployed year-round in the Chinese market during the 2026-2027 cruise season, with Shanghai and Hong Kong as home ports, offering a diverse range of itineraries and attractive destination combinations [2] - In 2025, Royal Caribbean will operate 78 sailings in the China mainland market, welcoming over 400,000 guests, including more than 52,000 foreign travelers [2] Group 2 - Starting in May 2026, Royal Caribbean will introduce a new destination, Yeosu, South Korea, to meet the growing demand for travel to Korea, enhancing the richness of its Korean cruise offerings [2] - During the 2026 National Day holiday, the "Spectrum of the Seas" will feature an upgraded itinerary connecting Incheon, Jeju, and Busan, providing a high-quality vacation option for guests during the Golden Week [3] - The company emphasizes its commitment to optimizing route layouts and destination experiences based on Chinese consumer demand, aiming to strengthen its leading position in the high-end cruise market in China [3]