黄金“发疯”众生相：消费者挤爆金店 投资端“大口吃肉” 金饰品销售平淡

Core Viewpoint - The surge in gold prices, driven by geopolitical conflicts, the impact on the dollar-centric system, and uncertainties from the Trump 2.0 policies, has made gold the dominant asset in financial markets, with prices reaching unprecedented levels [1][25]. Market Dynamics - On January 29, international gold prices approached $5,600 per ounce, with a daily increase of over 2.23%, marking a year-to-date increase of over 27% [2][1]. - Consumers are flocking to gold stores, with wait times for gold buyback reaching two hours, and many banks reporting shortages of physical gold [11][10]. Consumer Behavior - The traditional investment philosophy of "buying high" has attracted many investors, leading to increased foot traffic in gold stores, particularly in Beijing and Shenzhen [3][5]. - In Beijing's flagship gold store, the price of investment gold reached 1,240.90 yuan per gram, while gold jewelry prices surged to 1,622 yuan per gram [3][5]. Supply Chain Impact - The gold price increase has created a disparity in the gold supply chain, benefiting upstream miners while negatively impacting midstream and downstream businesses [14][15]. - Upstream mining companies like Zijin Mining and Chifeng Jilong Gold are reporting significant profit increases due to higher gold prices, with net profit forecasts showing growth of 59%-62% [14]. Investment Trends - The gold investment sector is experiencing a boom, with many gold stocks hitting consecutive daily limits, and gold-themed ETFs seeing substantial inflows [18][19]. - As of January 29, several gold ETFs reported transaction volumes exceeding 10 billion yuan, reflecting heightened investor interest [18]. Risk and Strategy - Experts advise against blindly chasing high gold prices, suggesting that investors should consider risk management and asset allocation strategies [27][28]. - The current market environment indicates that while gold serves as a hedge against inflation and uncertainty, its price volatility necessitates a cautious approach to investment [24][28].