What's Going On With Starbucks Stock Thursday? - Starbucks (NASDAQ:SBUX)

Starbucks Corp (NASDAQ:SBUX) stock rose Thursday following the coffee giant’s announcement of a reimagined loyalty program and mixed fiscal first-quarter earnings results reported on Wednesday. The stock has reversed earlier gains and is now trading lower.Rewards ProgramStarbucks unveiled a new three-tiered loyalty structure for its 35.5 million active U.S. members, set to launch Mar. 10. The updated Starbucks Rewards program introduces Green, Gold, and Reserve membership levels, each offering escalating be ...