Starbucks CEO lays out long-term growth plan, aims to open thousands of new stores

Core Viewpoint - Starbucks aims to return to pre-pandemic margins, targeting net revenues growth of 5% or more and annual earnings per share of $3.35 to $4 by fiscal year 2028 [1] Financial Performance and Targets - The company reported US sales growth for the first time in two years, indicating progress in its turnaround strategy [2] - Starbucks' operating margin was 15.4% in 2019 but fell to 7.9% in 2025 due to pandemic impacts and investments in labor [5] - The target operating margin for fiscal year 2028 is set between 13.5% and 15% [5] Store Expansion Plans - Starbucks plans to add over 2,000 net new stores internationally by 2028, compared to 400 net new stores in the US [7][8] - The international operating margin is expected to exceed 20% by 2028 [6] Strategic Initiatives - A revamp of the rewards program will introduce a tiered structure, potentially adding $150 million in annual revenue if loyalty members increase purchases [9] - The company aims to improve its supply chain, including AI initiatives, with a goal of having 90% of company-owned coffeehouses resupplied daily by the end of 2026 [9][10] - Progress has been made in reducing product shortages, although specific numbers were not provided [10][11]