2026年全国春节文化和旅游消费月启动 将发放超3.6亿元消费券

Core Viewpoint - The Ministry of Culture and Tourism of China has launched the 2026 National Spring Festival Cultural and Tourism Consumption Month in Quanzhou, Fujian Province, aiming to enhance cultural and tourism consumption activities during the Spring Festival period to meet the public's demand for a joyful celebration [1]. Group 1 - The consumption month will run from the end of January to early March, featuring around 30,000 cultural and tourism consumption activities and distributing over 360 million yuan in consumption vouchers [1]. - Various localities will offer seasonal cultural and tourism products and activities focusing on traditional customs, performances, exhibitions, winter sports, and family travel [1]. - The Ministry of Culture and Tourism, along with relevant departments, will introduce a series of Spring Festival-themed activities, quality products, and public welfare measures [1]. Group 2 - Fujian Province will host the "Fresh Fujian Min-style Life" cultural and tourism consumption theme year, including over 4,300 cultural and tourism consumption activities and more than 560 discount measures [2]. - Quanzhou will focus on the theme "Quanzhou Intangible Cultural Heritage Year with a Sweet Touch," launching over a thousand cultural and tourism activities and discount measures [2].