“卖得好”“叫得响”

Core Viewpoint - The "832 Platform" is a significant initiative aimed at promoting the sale of agricultural products from poverty-stricken areas in China, achieving substantial sales growth and enhancing brand recognition for local products [8][10]. Group 1: Platform Overview - The "832 Platform" is a network sales platform for agricultural products from poverty-stricken areas, established under the guidance of the Ministry of Finance, Ministry of Agriculture and Rural Affairs, and the All-China Federation of Supply and Marketing Cooperatives [8]. - As of the end of 2025, the platform's cumulative transaction volume exceeded 607.91 billion yuan, with 44.41 million products available for sale [10]. Group 2: Product Development and Branding - The "墨玉福袋" series, developed in collaboration with the government of墨玉县, features high-quality local agricultural products, showcasing a transformation from local specialties to premium gifts [9]. - The platform has successfully cultivated multiple local brands through systematic upgrades in brand design, product lines, and marketing strategies [10]. Group 3: Sales Growth and Market Impact - In 2025,墨玉县's sales on the platform increased by over 60%, making it the top-selling region in Xinjiang [10]. - The platform has facilitated a significant increase in market access for local products, with government procurement initiatives providing stable orders and enhancing the sustainability of sales channels [14]. Group 4: Agricultural Product Processing and Employment - The platform has promoted deep processing of agricultural products, with the proportion of processed products rising from 30% to 61% [15]. - The initiative has created over 10,000 jobs and generated cumulative sales exceeding 30 billion yuan through various industry projects [15]. Group 5: Training and Capacity Building - The platform has conducted over 1,000 training sessions, engaging more than 100,000 participants to enhance operational standards and market adaptability for local producers [17]. - The platform's efforts in training and support have led to improved product quality and market competitiveness, benefiting local farmers and businesses [17].