欣贺股份有限公司 2025年年度业绩预告

Core Viewpoint - The company expects to achieve positive net profit in 2025, marking a turnaround from previous losses, driven by strategic operational improvements and brand positioning efforts [2][3]. Group 1: Performance Forecast - The performance forecast period is from January 1, 2025, to December 31, 2025, with an anticipated positive net profit indicating a turnaround situation [1][2]. - The financial data related to the performance forecast is based on preliminary calculations by the company's finance department and has not yet been audited by registered accountants [2]. Group 2: Reasons for Performance Change - The year 2025 is seen as the first year of effective implementation of the company's strategic measures, leading to overall performance recovery and positive net profit growth [3]. - The company has accelerated channel transformation by adding new stores that align with its brand positioning, including the successful opening of its first flagship store in Shanghai, enhancing brand visibility and market presence [3]. - A clear brand positioning strategy has been employed to restructure product lines, attracting repeat purchases from existing customers and increasing overall brand value [3]. - Marketing strategies and membership system optimizations have improved new customer conversion rates and increased member engagement, contributing to stable performance growth [3]. - The company has implemented lean management practices, enhancing budget management and cost control, which has further improved operational efficiency [4]. - Improved management of accounts receivable and inventory has led to a reduction in expected credit losses and asset impairment losses compared to the previous year, positively impacting profits [4]. Group 3: Future Outlook - The company plans to maintain strategic focus, deepen core business operations, and actively explore market opportunities to achieve sustained and healthy performance growth [4].