苹果营收创纪录新高,iPhone需求“令人震惊”,中国市场显著回暖
AppleApple(US:AAPL) Di Yi Cai Jing·2026-01-29 23:57

Core Insights - Apple's strong iPhone demand led to significant revenue and profit exceeding market expectations, with multiple key financial metrics reaching historical highs [1][2] Financial Performance - For Q1 FY2026, Apple reported revenue of $143.76 billion, a 16% year-over-year increase, and net profit of $42.10 billion, up 15.9% [1] - Diluted earnings per share reached $2.84, reflecting an 18.3% increase, all surpassing market consensus [1] iPhone Sales - iPhone revenue surged to $85.27 billion, significantly above analyst expectations of $78.65 billion, accounting for 59.3% of total revenue [2] - Year-over-year iPhone revenue growth was 23%, marking the largest quarterly scale in the company's history [2] - The Greater China region saw a remarkable 38% revenue increase, reaching $25.53 billion, driven by record iPhone sales [2] Services Business - Apple's services revenue exceeded $30 billion for the first time, reaching $30.01 billion, with a gross margin of 76.5%, significantly higher than the hardware business's 39.4% [2][3] - The overall gross margin improved to 48.2%, up 1.3 percentage points year-over-year, exceeding previous guidance and analyst expectations [3] Cash Flow and Shareholder Returns - Operating cash flow for the quarter was $53.93 billion, nearly an 80% increase year-over-year [3] - Apple returned nearly $32 billion to shareholders through stock buybacks of $24.70 billion and dividends of $3.92 billion [3] Hardware Business Challenges - Despite strong overall performance, there are concerns regarding potential pressure on hardware profit margins due to inflation and ongoing memory chip shortages [4] - Mac revenue was $8.39 billion, slightly below expectations, while iPad sales reached $8.6 billion, exceeding market forecasts [4] Acquisition of Q.ai - Apple confirmed the completion of its acquisition of Israeli AI startup Q.ai, although the transaction amount was not disclosed [5] - Q.ai, founded by Aviad Maizels, focuses on audio-related technology and has previously collaborated with Apple [6]