网红品牌，被申请破产清算

Core Viewpoint - The company 麦趣尔 is facing a bankruptcy liquidation application from its creditor, 广州市铭慧机械股份有限公司, which may lead to a delisting risk for its stock if accepted by the court [1][4]. Group 1: Bankruptcy and Financial Status - 麦趣尔 has received a bankruptcy liquidation application from its creditor, which is a supplier of machinery, due to unpaid debts totaling 595.49 million yuan [4]. - The company claims it does not meet the legal conditions for bankruptcy, asserting that its operations are normal and it does not have insufficient assets to pay debts [4]. - As of January 28, 2026, 麦趣尔 has been involved in 84 legal cases, with 27 instances of being listed as a defendant since 2022, involving a total amount of 2.21 billion yuan [10]. Group 2: Historical Performance and Market Position - 麦趣尔, once a popular brand due to its online marketing, has faced significant challenges since the "丙二醇" incident in 2022, leading to continuous losses exceeding 7 billion yuan from 2022 to the third quarter of 2025 [3][10]. - The company had previously experienced a turnaround in 2020 and 2021, but the trust crisis from the contamination incident severely impacted its sales and brand image [9][10]. - 麦趣尔's financial performance has shown a net profit of approximately -3.51 billion yuan in 2022, -970 million yuan in 2023, and -230 million yuan in 2024, with a further loss of about -330 million yuan in the first three quarters of 2025 [10]. Group 3: Business Operations and Product Line - 麦趣尔, established in 2002, specializes in dairy product manufacturing and bakery food chain operations, offering over 20 types of products including sterilized milk and flavored milk [6]. - The company initially struggled with brand recognition outside of Xinjiang but gained popularity through collaborations with influencers and effective online marketing strategies [8][9].