Aimer(SH:603511) Jin Rong Jie·2026-01-30 01:34Group 1 - The company is advancing its globalization strategy with significant achievements in market layout, particularly in Dubai, where the DUBAI MALL store has achieved double-digit growth in multiple core indicators through optimized product mix and enhanced membership operations [1] - The company plans to officially enter the TIK TOK cross-border e-commerce platform in the US by June 30, 2025, and has launched two batches of localized product series for North America [1] - The company is deepening its market presence in Vietnam with AIMER stores set to open in the new Hanoi Center shopping mall, and the first Australian store is scheduled to open in Sydney's Westfield shopping center on January 16, 2026 [1] Group 2 - The company emphasizes brand building as a key driver of development, considering not only the popularity of celebrity endorsements but also their public image and alignment with the brand's values of love, beauty, and vitality [1] - The company is exploring innovative marketing methods, such as "otter endorsements," to engage consumers in a more flexible and interesting manner, enhancing brand freshness and memorability [1] - Despite increasing market uncertainties, the company remains confident and continues to invest in R&D, brand building, and personnel incentives, while focusing on improving operational efficiency [1]