Core Viewpoint - Oriental Selection reported a revenue of 2.312 billion yuan for the first half of the 2026 fiscal year, marking a 5.7% year-on-year increase, and achieved profitability with a net profit of 239 million yuan, compared to a net loss of 97 million yuan in the previous year [2][3][6] Financial Performance - Total revenue for the period from June 1, 2025, to November 30, 2025, was 2.312 billion yuan, up from 2.187 billion yuan in the same period last year, reflecting a growth of 5.7% [5] - Gross profit reached 841.6 million yuan, a 14.5% increase from 735.1 million yuan year-on-year [5] - The company reported a pre-tax profit of 308.5 million yuan, a significant turnaround from a loss of 72.5 million yuan in the previous year, representing a 525.7% improvement [5] Business Operations - The total GMV (Gross Merchandise Volume) for self-operated and live e-commerce was 4.1 billion yuan, down from 4.8 billion yuan in the previous year [6] - The majority of GMV still comes from Douyin, although the number of paid orders for both third-party and self-operated products on the platform has declined [6][7] - Oriental Selection has launched 801 self-operated products, which account for approximately 52.8% of total GMV, expanding its product range beyond fresh food and snacks [7] Strategic Initiatives - The company is actively pursuing offline expansion, having installed over 40 vending machines in various regions, some of which are already profitable, and plans to open its first offline experience store in Beijing's Zhongguancun [2][9] - The offline store will feature a 439 square meter space designed for a one-stop shopping, leisure, and social experience, showcasing a wide range of self-operated products [9][10] - The company is leveraging AI technology to enhance operational efficiency, including personalized product recommendations and improved quality control [8][9] Leadership and Future Outlook - The new CEO, Sun Jin, has been recognized for his problem-solving skills and is expected to drive operational efficiency within the company [12] - The company plans to adjust its organizational structure to improve operational efficiency, with a focus on enhancing the effectiveness of its offline retail strategy [12]
主阵地抖音订单下滑，线上增长见顶！俞敏洪力挺“解题高手”孙进，“线下+AI”会是东方甄选的新解法吗？