Apple iPhone ASP Taps US$1000 Mark in Q4 2025 as Premium iPhone 17 Mix Drives Growth, said SAG

Core Insights - Global smartphone shipments reached 1.26 billion units in 2025, representing a year-over-year growth of 2.6% [1] - Apple emerged as the largest smartphone vendor by shipment volume in 2025, with 242.8 million units shipped, marking a 9.9% increase year over year [1] - Apple's global market share increased to 19.3% in 2025, up from 18.1% in 2024 [1]