上海南翔印象城MEGA「新春寻“吉”」2026年新春主题活动启幕：新春吉运，璀璨开场

Core Insights - The event "New Spring Seeking 'Ji'" launched by Shanghai Nanxiang Impression City MEGA in collaboration with the popular IP "LINE FRIENDS" aims to blend traditional customs with modern urban life, providing an immersive experience for consumers [1][3] Group 1: Event Overview - The event features SALLY, a popular character from "LINE FRIENDS," who embarks on a whimsical adventure, symbolizing the arrival of the New Year and engaging consumers through interactive experiences and themed installations [1][3] - The narrative of SALLY's adventure includes her accidentally spilling paint that brightens the mall in auspicious yellow and winning a New Year equestrian competition, reinforcing the theme of "seeking, receiving, and gaining good fortune" [3] Group 2: Consumer Engagement - The event includes numerous photo spots and interactive points, allowing consumers to take pictures with SALLY and purchase limited-edition New Year merchandise, enhancing the immersive experience [5] - The event will run until March 8, inviting consumers to enjoy the festive atmosphere and the vitality of the city [5] Group 3: Performance Metrics - In 2025, Nanxiang Impression City MEGA achieved significant operational milestones, with total annual foot traffic nearing 40 million and total sales exceeding 4.9 billion [7] - The project has successfully implemented a "first-store economy" strategy, with over 400 brands, more than 50% being city-level first stores, and approximately 93% being regional first stores [10] Group 4: Operational Excellence - The project has demonstrated strong operational performance, with 33% of stores achieving annual sales of over 10 million and 20% exceeding 10 million [11] - The marketing activities in 2025, driven by original IP and international collaborations, have positioned the project as a leading commercial event hub in Shanghai, resulting in a 10% increase in sales and a 22% rise in foot traffic during peak periods [14] Group 5: Membership and Community Engagement - The membership system has shown remarkable results, with total active members surpassing 1.88 million, reflecting an 8% year-on-year growth [16] - The establishment of the "MEGA CLUB" has fostered a unique community, successfully hosting over 160 events, enhancing member loyalty and increasing high-net-worth member spending [16] Group 6: Future Outlook - Looking ahead to 2026, Nanxiang Impression City MEGA plans to optimize consumer experiences, leverage technology for smart commerce, and continue evolving brand and space interactions to become a platform for urban life co-creation [18]