双合盛加码跨界合作 与百花蜂业打造啤酒新品

Group 1 - The core viewpoint of the article highlights the strategic collaboration between Shuanghe Sheng Wuxing Beer and the time-honored brand Baihua Honey Industry, focusing on the launch of honey osmanthus wheat beer as a product innovation that embraces market changes [1] - The partnership integrates "craft + raw materials," creating a complementary flavor profile that meets the consumption needs of the mid-to-high-end demographic aged 25-40 [1] - The collaboration reflects a broader trend of traditional brands engaging in cross-industry partnerships as a vital path for the revival of domestic products, driven by the rise of domestic consumption in China [1]