Apple to prioritize premium iPhone launches in 2026, Nikkei Asia reports

Core Viewpoint - Apple is focusing on the production and shipment of its three highest-end iPhone models for 2026 while delaying the standard model due to a shift in marketing strategy and supply chain constraints [1] Group 1 - The company is prioritizing its premium iPhone models, indicating a strategic shift towards higher-end products [1] - The rollout of the standard iPhone model has been delayed, reflecting changes in market demand and supply chain issues [1] - This decision may impact the overall sales strategy and revenue projections for the upcoming fiscal periods [1]