独家｜首款新车上市在即，启境招来董威娜任CMO

Group 1 - The core viewpoint of the article highlights the accelerated marketing strategy of the Qijing brand, co-created by GAC and Huawei, as it approaches the launch of two new vehicles [1][3] - Dong Weina, with 15 years of cross-industry marketing experience, has been appointed as the Chief Marketing Officer (CMO) of Qijing, overseeing brand marketing, strategic positioning, and user operations [1][3] - Qijing adopts a "car company-led, Huawei-enabled" co-creation model, differentiating itself from Huawei's other brands, with GAC holding brand leadership and Huawei providing technology and management systems [3] Group 2 - The first two models of Qijing are set to launch in the second and third quarters of this year, with the first model, a shooting brake, scheduled to debut at the Beijing Auto Show in April and launch in June, priced around 300,000 yuan [3] - The high-end smart electric vehicle market is becoming increasingly competitive, with projections indicating that by 2026, there will be 36 new models priced above 300,000 yuan, with leading manufacturers capturing over 85% of the market share [3] - Qijing is a key component of GAC's "Panyu Action" reform, aimed at enhancing the brand matrix and fulfilling the group's dual objectives of high-end and intelligent transformation [3] Group 3 - Dong Weina's previous experience at Huawei and Zeekr positions her well to bridge communication with the Huawei ecosystem and assist Qijing in targeting the high-end market effectively [5] - Her cross-industry marketing skills are expected to accelerate the implementation of user-centric strategies for Qijing, addressing GAC's shortcomings in high-end electric vehicle marketing [5]