年俗演出、门票减免、票根联动 “多彩活动+实打实优惠”助力百姓欢喜过大年

Group 1 - The 2026 National Spring Festival Cultural and Tourism Consumption Month was officially launched in Quanzhou, Fujian, on January 29, organized by the Ministry of Culture and Tourism, aiming to enhance cultural and tourism consumption during the Spring Festival [1] - The event will run from late January to early March, featuring approximately 30,000 cultural and tourism consumption activities, with over 360 million yuan in consumption vouchers and subsidies distributed [6] - Fujian Province will introduce 100 new Spring Festival boutique tourism routes and over 560 cultural benefit measures, hosting more than 4,300 cultural and tourism promotional activities [10] Group 2 - The Ministry of Culture and Tourism, along with relevant departments, will launch a series of themed activities, quality products, and benefit measures for the Spring Festival, including a second batch of national tourism performance excellence lists [13] - Various financial institutions will announce measures to promote cultural and tourism consumption financing for the New Year, while platforms and enterprises will also release integrated online and offline cultural and tourism consumption activities [13]