卫生巾新国标全解读：尺寸用料从严要求，不达标小厂面临淘汰

Core Viewpoint - The newly released national standard for sanitary napkins (GB/T 8939-2025) addresses consumer concerns regarding length, experience, and safety, tightening requirements for various indicators compared to the old standard, and is set to be implemented on January 1, 2027 [1][18]. Group 1: New Standards and Requirements - The new standard reduces the allowable length deviation from "±4%" to "≥-2.0%" to better protect consumer rights [3][21]. - The new standard introduces stricter requirements for physical performance, including adhesive peel strength, absorption speed, and backflow volume, enhancing user comfort [4][6]. - Chemical safety indicators have been added, including limits on phthalates, heavy metals, and carcinogenic dyes, aligning with standards for infant products [9][10][11]. Group 2: Industry Impact - The new standard is expected to lead to increased R&D investment by sanitary napkin manufacturers, reducing low-quality competition and addressing issues of false labeling and substandard products [1][22]. - It is anticipated that approximately 30% of non-compliant small manufacturers may be eliminated from the market due to the new regulations [21][22]. - The overall market for sanitary napkins and pads is projected to reach approximately 589.8 billion yuan in 2024, showing slight growth but a significant slowdown in growth rate compared to previous years [21]. Group 3: Consumer Concerns and Market Dynamics - Recent safety incidents have heightened consumer awareness and concern regarding the quality of sanitary products, leading to a shift towards "medical-grade" products [12][18]. - The new standard aims to raise the safety baseline for consumer sanitary products, addressing the previous laxity in the old standards [21][22]. - The industry is experiencing a dichotomy in quality, with leading brands outperforming the old standards while smaller manufacturers struggle with quality issues [21].