<span class="js_title_inner">我国千亿县已超70个

Core Insights - The county-level market in China is emerging as a new growth point for consumption, driven by the development of the county economy and improvements in infrastructure [2] - By 2025, retail sales of consumer goods in rural areas are expected to grow by 4.1%, outpacing urban growth by 0.5 percentage points, indicating a significant shift in consumption patterns [2] - The number of counties with a GDP exceeding 100 billion yuan has surpassed 70, highlighting the economic strength of these regions [2] Consumption Trends - The county commercial system is continuously improving, with the county and rural market expected to account for 38.7% of total retail sales of consumer goods by 2025 [2] - There is a notable shift from needs-based consumption to development-oriented consumption, and from physical goods to service consumption, particularly in tourism [4] - The number of domestic trips taken by rural residents is projected to reach 15.26 billion by 2025, with a year-on-year growth of 22.6%, significantly higher than urban residents [4] Market Expansion - Sam's Club is accelerating its expansion into lower-tier markets, opening its fourth store in Suzhou, which reflects a strategic shift towards economically strong county-level cities [3] - International hotel brands are increasingly targeting county markets, driven by rising demand for high-quality accommodations as county tourism grows [3] - Recent events such as concerts and large sports events in county towns indicate a growing cultural and entertainment market, attracting significant local and external participation [5]